Rejuveen™ KeraLush™ features three specialised branded ingredients that complement its vitamins and minerals: keraGEN-iV™ keratin, the zeropollution® botanical blend, and Shoden® ashwagandha.
Each ingredient supports a different part of KeraLush’s multi-action approach to healthy hair, nails, scalp, skin, restful sleep, and everyday wellbeing.
What is keraGEN-iV™?
keraGEN-iV™ is an oxidised keratin derived from New Zealand sheep wool.
Keratin is a structural protein naturally found in hair, skin, and nails. During digestion, keraGEN-iV™ is broken down into bioavailable keratin peptides that provide nutritional support for:
- Healthy hair strength
- Hair anchoring at the root
- A healthy hair-growth cycle
- Healthy skin and nails
Is keraGEN-iV™ suitable for vegans or vegetarians?
No. Because keraGEN-iV™ is derived from sheep wool, KeraLush is not suitable for vegans or vegetarians.
Removing or opening the gelatin capsule does not make the formula vegetarian because the keratin remains animal-derived.
What is zeropollution®?
zeropollution® is a standardised blend of four botanical extracts:
- Lemon verbena leaf extract
- Olive leaf extract
- Rosemary leaf extract
- Japanese sophora flower extract
The scalp and skin are regularly exposed to environmental stressors such as air pollution. zeropollution® is included to help support:
- Healthy scalp and skin moisture
- Balanced scalp and skin sebum
- The skin and scalp’s natural resilience to environmental stress
This ingredient provides supportive care from within and does not replace regular cleansing, sun protection, or other appropriate scalp and skincare practices.
What is Shoden®?
Shoden® is a standardised ashwagandha extract made from the plant’s root and leaf.
Ashwagandha is an adaptogenic botanical traditionally used to support the body during periods of occasional stress. Within KeraLush, Shoden® is included to:
- Support the body’s response to occasional stress
- Help with simple nervous tension
- Promote restful sleep
Why is a stress-support ingredient included in a hair supplement?
Hair, skin, and overall wellbeing can be influenced by many lifestyle factors, including sleep and everyday stress. Shoden® complements KeraLush’s direct nutritional support by helping address these broader wellness factors.
KeraLush is not intended to treat anxiety, depression, insomnia, or stress-related medical conditions.
⚠️ Important: Ashwagandha may not be suitable for everyone. Consult your healthcare professional before taking KeraLush if you have a medical condition, take medication, are pregnant, planning pregnancy, or breastfeeding.
Do these ingredients block hormones or DHT?
No. KeraLush is not designed or marketed as a hormone-blocking or DHT-blocking product.
Its ingredients are selected to provide nutritional support for healthy hair, nails, scalp, and skin while also supporting restful sleep and the body’s response to occasional stress.
KeraLush is not intended to:
- Correct a hormonal imbalance
- Treat hormone-related hair loss
- Treat alopecia or baldness
- Replace medication or medical treatment
How do the three ingredients work together?
- keraGEN-iV™ provides keratin peptides that support healthy hair structure, strength, and anchoring.
- zeropollution® supports healthy scalp and skin moisture and sebum balance in response to environmental stress.
- Shoden® supports occasional stress and restful sleep as part of a broader wellness approach.
Together with KeraLush’s vitamins and minerals, these ingredients provide complementary support across several factors associated with healthy-looking hair, nails, scalp, and skin.
Where can I find the full formula and serving amounts?
You can review all active ingredients, serving amounts, and other ingredients in What’s Inside Rejuveen KeraLush and What Can You Expect? .
You can also refer to the Supplement Facts panel printed on your KeraLush bottle.
⚠️ Important: Persistent, sudden, or unexplained hair shedding may have an underlying medical or nutritional cause. Please consult a qualified healthcare professional for assessment.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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You can browse our KeraLush help articles .
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